Welcome to the 2010s, ModCloth! Looks like they’re doing some A/B testing on their homepage, so some of you may get this new and improved layout! Better browsing features (by color, time period, occasion, etc.) and surfacing more user-generated content to highlight popular products… well done!
I’m digging this new H&M fashion page that showcases their key pieces.
- long scrolling page
- large imagery
- image tiling: the intersection of organic texture with elegant product shots
- classy transitions
- beautiful and functional: effective e-commerce layout
What’s not to love?!
Spend your money on the things money can buy. Spend your time on the things money can’t buy.